Schooley & Sons Tackle

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Phone: (616) 754-3266

Adress: 13700 14 Mile Rd NE, Greenville, MI

Ice Fishing Poles

Image of Arctic Blue ice fishing rod

Arctic Blue Ice Rod 18"

Comes with a cork handle and reel rings. The blank is light blue with a fluorescent red tip for visibility, and has a hook keeper. The rods are ultra light for sensitivity and fast action. Comes in 5 different lengths

Image of Arctic Blue ice fishing rod

Arctic Blue Ice Rod 24"

Comes with a cork handle and reel rings. The blank is light blue with a fluorescent red tip for visibility, and has a hook keeper. The rods are ultra light for sensitivity and fast action. Comes in 5 different lengths

Image of Arctic Blue ice fishing rod

Arctic Blue Ice Rod 30"

Comes with a cork handle and reel rings. The blank is light blue with a fluorescent red tip for visibility, and has a hook keeper. The rods are ultra light for sensitivity and fast action. Comes in 5 different lengths

Image of Arctic Blue ice fishing rod

Arctic Blue Ice Rod 36"

Comes with a cork handle and reel rings. The blank is light blue with a fluorescent red tip for visibility, and has a hook keeper. The rods are ultra light for sensitivity and fast action. Comes in 5 different lengths

Image of Arctic Blue ice fishing rod

Arctic Blue Ice Rod 42"

Comes with a cork handle and reel rings. The blank is light blue with a fluorescent red tip for visibility, and has a hook keeper. The rods are ultra light for sensitivity and fast action. Comes in 5 different lengths

Image of Schooley's Spring Bobber Pole

Spring Bobber Pole 21"

Fish at any depth with this complete fishing outfit. The fishing outfit includes a bobber, line and lure that can detect any bite.

Reel Color
Image of Schooley's Spring Bobber Pole

Spring Bobber Pole 26"

Fish at any depth with this complete fishing outfit. The fishing outfit includes a bobber, line and lure that can detect any bite.

Reel Color
Image of Schooley's Spring Bobber Pole

Spring Bobber Pole 40"

Fish at any depth with this complete fishing outfit. The fishing outfit includes a bobber, line and lure that can detect any bite.

Reel Color
Image of Schooley's Deluxe Bobber pole

Deluxe Bobber Pole 21"

Schooley’s New Deluxe Bobber Poles come with a crafted wood handle. Fish at any depth with this complete fishing outfit. The fishing outfit includes bobber, line and lure that can detect any bite.

Reel Color
Image of Schooley's Deluxe Bobber pole

Deluxe Bobber Pole 26"

Schooley’s New Deluxe Bobber Poles come with a crafted wood handle. Fish at any depth with this complete fishing outfit. The fishing outfit includes bobber, line and lure that can detect any bite.

Reel Color
Image of Schooley's Deluxe Bobber pole

Deluxe Bobber Pole 40"

Schooley’s New Deluxe Bobber Poles come with a crafted wood handle. Fish at any depth with this complete fishing outfit. The fishing outfit includes bobber, line and lure that can detect any bite.

Reel Color

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Schooley's Fishing Outfit

Comes prepackaged and some assembly is required. Each fishing outfit includes:
* One 26" Spring Bobber Pole complete with line
* One sturdy Ice Skimmer
* Three Ice Jigs
* One Depth Finder
* One pole stand with screw

Price Per Unit: $14.69

Schooley's Depth Marker Pin

Depth Marker Reel Pins

Schooley’s Depth Marker Reel Pins are a sturdy plastic pin. They easily insert into your De-Ma-Reel to stop payout of line at the same depth each time. These are available in red, yellow and green.

Price Per Unit: $0.27

Schooley's De-Ma-Reel

De-Ma Reel

Schooley’s De-Ma-Reel is molded of nylon and very durable. This lightweight reel can be used on cande poles and is available in red, green and yellow

Price Per Unit: $4.79

Available Colors
Shop image of clip on bobber

Clip On Bobber

Schooley’s Clip on Sring Bobber is steel and sensitive to every bite. This bobber never touches water, and never freezes in water. It’s ideal for use from a boat or on the ice.

Price Per Unit: $2.59

Shop image of spring bobber

Original Spring Bobber

Schooley’s Original Sring Bobber is steel and sensitive to every bite. This bobber never touches water, and never freezes in water. It’s ideal for use from a boat or on the ice.

Price Per Unit: $1.89

Over the End Bobber

Schooley’s Over the End Bobber is the same as the original but, it slides back and forth over the end of the pole

Price Per Unit: $2.59

Cork Screw
Bobber

Schooley’s Corkscrew Bobber is a more sensitive bobber that can detect any bite. It slides on the pole for different action.

Price Per Unit: $2.99

Sniders Replacment
Bobber

Snider's Tackle #1 Replacment Spring Bobber. Twin Wire with lite wire tip. Plastic Clip or Replacment collar. Now sold by Schooley's

Price Per Unit: $2.99

Sniders Slip On
Bobber

Snider's Tackle #1 Slip On Spring Bobber. Twin Wire with lite wire tip. Plastic Clip or slip on collar. Now sold by Schooley's

Price Per Unit: $2.09

The Bullet
Bobber

Press rubber stop into the end eyelet of your pole. Great bobber style for any rod. Great action!

Price Per Unit: $2.99

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Schooley Balanced
Hook

Schooley's Balanced Hooks & Divers are equipped with a size 10 bronze hook and painted & hand dotted. These provide plenty of action & are real fish getters!

Price Per Unit: $0.89

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Schooley's Diver #1

Schooley's Balanced Hooks & Divers are equipped with a size 10 bronze hook and painted & hand dotted. These provide plenty of action & are real fish getters!

Price Per Unit: $0.89

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Schooley's Diver #2

Schooley's Balanced Hooks & Divers are equipped with a size 10 bronze hook and painted & hand dotted. These provide plenty of action & are real fish getters!

Price Per Unit: $0.89

About Us

Our grandpa Marvin Schooley was an amazing man with a passion for ice fishing! He loved making his own jigs and selling them to his co-workers at Gibson Refrigeration aka Frigidaire. He had a dream one night which sparked the idea for the first Spring Bobber Pole. Ice fishing with family and friends became a testing ground for his invention. Everyone was astonished with his prototype and began asking him to make one for them. With an entrepreneur spirit, grandpa applied for his first patent. And, so the business was born! In the 1960s he made improvements to the pole and developed more ice fishing tackle for his customers. Today we keep grandpa's spirit and passion alive by making improvements, introducing new products and keeping the business in the family! I think gramps would be amazed that his inventions are still popular today! Thank you for your interest in our products! Happy Fishing!